Another key ranking factor for websites is the number and quality of backlinks they have. Backlinks from reputable sites can signal to search engines that a site is trustworthy and authoritative, which can help boost its ranking in search results. Gen Z Link quality is just as important as link quantity when it comes to backlinks. Sites that have high-quality backlinks from authoritative sources are more likely to rank higher than those with a large number of low-quality backlinks.